Go from Anonymity to Thought Leader at the Click of a Mouse™ – and Leave Your Competitors in the Dust

We have our ear to the B2B PR and marketing ground to provide you with the latest knowledge.

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eBooks

 

How To Create Press Releases That Don't Suck

The press release is alive and well!

Press releases have been used for decades, but are they all used up? Far from it!
By downloading your must-read copy of the ebook, you’ll learn the fundamentals of creating a press release that doesn't suck.

Your free ebook includes:

  • Why press releases are vital to your marketing strategy.
  • 5 Ways to create a press release that doesn't suck.
  • How a properly composed press release can drive traffic.

 

25 Ways to Generate Leads

Today your website is the face of your company, whether you are working in the business-to-business or business-to-consumer world. Additionally, it is important to use your website as a lead generation machine to increase traffic and sales for you business.

In 25 Must Haves for Driving Traffic, Leads and Sales, you will learn the essential items you need on your website to increase business for your organization. So download it now!

 

A Practical Guide to Creating Killer Marketing Content

A step-by-step approach to help you handle the demands of constant content creation for Slideshare and beyond!

93% of B2B Marketers are using content marketing. But 58% say they aren't effective.

Pump up your content marketing with this helpful ebook from our partner HubSpot!

These packed pages will show you:

  • How to build buyer personas to better understand your audience
  • How to conduct a content audit to determine your goals
  • How to map content to your buying cycle
  • How to create an effective editorial calendar
  • 10 tips to create killer content!

 

How To Use Social Media To Find New B2B Leads

Fire up your social media lead generation!

Social media marketing is all about engaging people and drawing them to your website as prospects!

By downloading this social prospecting workbook, you’ll learn the fundamentals of listening to social media conversations on LinkedIn, Facebook & Twitter in order to create new leads for your own business.

Every worksheet includes:

  • Short preparatory work to make the actual prospecting easy
  • Visual instructions for how and where to find prospects
  • Pro tips that will help you get the best results
  • Prescriptions (Marketing Rx) for success
  • Take-home exercises for follow-up prospecting

 

Articles

 

5-tactics-to-maximize-roi-of-your-b2b-public-relations

 

5 Tactics to Maximize ROI of your B2B Public Relations

Here’s a pop quiz –

Which B2B marketing technique allows you to become better known, enhances credibility, thought leadership and finally boosts sales?

If your answer was “public relations,” give yourself a pat on the back!

For a long time now, PR has been sometimes viewed as a revenue-earning step-child since it’s tough to categorize. Of course one can always total press clippings, but how does that ultimately drive sales? It’s tough because there doesn’t seem to be a direct correspondence. How about the person who saw an article praising your product/service, and several months later decided to use it? Or what about all the folks with no recollection how they heard about you but somehow know about your product or service?

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b2b-content-writing

 

6 Ways to Rock at B2B Content Creation

Content writing... it's the bane of existence for some B2B marketing companies. Is that true of you? Perhaps you know you should be pumping out quality content on a regular basis. However, taking a single thought through many rigorous processes until you hit that publish button can be a very daunting task.

You're not alone.

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how-to-use-linkedin-for-b2b-thought-leadership

 

How to Use LinkedIn for B2B Thought Leadership

There is no denying LinkedIn as one of the most powerful tools in business. According to a 2014 user survey by LinkedIn expert & trainer Wayne Breitbarth, roughly 74% of people use LinkedIn to research people and companies, while 41% use it to increase their brand presence in the marketplace. With stats like this it is apparent that if you are not leveraging LinkedIn, you are missing out on a huge opportunity to position yourself as a thought leader.

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b2b-blog-tools

 

7 Tools to Land Your B2B Blog in the Spotlight

Social media may have started as just a convenient way to share with the world what you ate for lunch, but it has quickly burgeoned forth as a front-running marketing tool. Years ago you may have thought of blogging as the twenty-something's public diary. However, you now know that maintaining a blog is instrumental for your marketing strategy. 

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PR Experts & B2B Branding & Inbound Marketing Specialists
1 Century Drive, Trumbull, CT 06611
Tel: 203-445-2850
Fax: 203-445-0030