Go from Anonymity to Thought Leader at the Click of a Mouse™ – and Leave Your Competitors in the Dust

“Marx Communications had the media chops and savvy to tell our story in an effective and engaging way that helped raise both my profile and that of my company.”

 

Todd Parsons
Former Co-Founder and CEO, Aditive

 

Case Study: Aditive

Industry: Adtech
Company: Startup
Audience: Fortune 500


How do you raise your profile and put your business on the map and more potential buyers become aware of your business benefits?


Challenges
  • Create visibility, credibility and thought leadership for a small, little known startup among its Fortune 500 audience

Solutions
  • Position CEO as digital advertising/social media expert for large brands with unique insights into the digital advertising ecosystem
  • Develop a multi-targeted strategy utilizing content marketing, media relations and speaking

Results
  • Placed and ghostwrote two bylines for Bloomberg Businessweek
  • Placed and ghostwrote 8 bylines in key vertical outlets such as MultiChannel Merchant, MediaPost and Retail TouchPoints
  • Marx garnered interviews and founder quoted in numerous outlets including 1to1 Magazine, OnlineMediaDaily, MediaPost, Retail Touchpoints and Internet Retailer
  • Booked as panelist at three major industry events

Aditive was acquired by Acxiom in 2014

 

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marx-communications
PR Experts & B2B Branding & Inbound Marketing Specialists
1 Century Drive, Trumbull, CT 06611
Tel: 203-445-2850
Fax: 203-445-0030