Go from Anonymity to Thought Leader at the Click of a Mouse™ – and Leave Your Competitors in the Dust

“Marx Communications took DiscoverOrg to the next level, developing an integrated PR, social media and analyst program that significantly improved our visibility, credibility and thought leadership. In addition, they created first-rate content that has been an excellent source of leads. They were an excellent partner and proactive in seizing opportunities that built our brand.”

 

Carolyn Hollowell
Former Director of Marketing, DiscoverOrg
Currently, International Sales Director, Lightspeed Technologies, Inc.

 

Case Study: DiscoverOrg

Industry: Sales and Marketing
Company: Established 2007
Audience: Sales, Marketing and Staffing Professionals from small to Fortune 500 companies


How do you put a little known company with limited media visibility, no analyst coverage, scanty social media presence and thought leadership on the map?


Challenges
  • Build from the ground up media interest, prospect engagement, a social media  presence and thought leadership
  • Establish an analyst program

Solutions
  • Strategically use DiscoverOrg's data, case studies and contrarian views to attract media attention
  • Use a multi-channel, multi-perspective approach to garner engagement and a crescendo of intererest
Results
  • Over 15 months generated:
    • 29 press releases: generated 1,140,584 headline impressions, 42,070 full-page reads
    • 33 media-written articles, including full profiles in Inc. and Yahoo Small Business.
    • 11 ghostwritten bylines, including one in Forbes with 33,868 page views
    • 7 ghostwritten blog posts
    • 1 white paper (ghostwrote)
    • 4 published analyst reports (all extremely positive)
    • 1 eBook (conceived, wrote, designed) generating as many as 315 downloads a day
    • Submission to Inc. 500 resulting in company’s inclusion.
    • Company’s 2013 revenues up 57% and profits 46%
    • Record growth in first half 2014, revenues up 62%
    • Client expanded its product line and geographic reach (new vertical markets and Europe)
    • Industry recognition, including G2 Crowd’s No. 1 customer satisfaction rating, Software & Information Industry Association’s CODiE and a Stevie Award.

 

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marx-communications
PR Experts & B2B Branding & Inbound Marketing Specialists
1 Century Drive, Trumbull, CT 06611
Tel: 203-445-2850
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