Go from Anonymity to Thought Leader at the Click of a Mouse™ – and Leave Your Competitors in the Dust

“Marx Communications helped us connect our startup message to the targeted media channels where our customers could be found. Their professionalism, perseverance, and connections helped us create awareness and expand our thought leadership.”

 

Jeremy Kagan
Pricing Engine founder and CEO

 

Case Study: Pricing Engine

Industry: Online advertising
Company: Startup
Audience: Small Business and Investor Community


How do you go from an emerging startup to being in Forbes, BusinessWeek and on Bloomberg TV?


Challenges
  • Create awareness fast for a little known startup operating in a very competitive space
  • Get the media, both mainstream and new media, excited about its story
  • Create a compelling story line and message

Solutions
  • Create messaging to appeal to both the small business and investor community
  • Position CEO as a digital advertising expert with unique insights into the digital advertising ecosystem
  • Use a multi-prong strategy of message development, target media, content marketing, strategic press outreach, partner PR and event marketing

Results
  • Within 2 weeks, Marx Communications secured media placements in Forbes, Mediapost, VentureBeat, PE Hub and Website Magazine
  • In a 7-month campaign, Marx Communications secured more than 20 press mentions and quotes, including Forbes, Bloomberg Businessweek, TechCrunch,  Fox Business and Bloomberg TV
  • Secured a coveted interview with noted technology commentator and thought leader Robert Scoble, a regular contributor to TechCrunch and his own widely read blog, Scobelizer
  • 4,000 page reads and 164,300 headline impressions for press releases over 7 months
  • Thousands more website visits, including many potential customers

 

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contactus
marx-communications
PR Experts & B2B Branding & Inbound Marketing Specialists
1 Century Drive, Trumbull, CT 06611
Tel: 203-445-2850
Fax: 203-445-0030