Go from Anonymity to Thought Leader at the Click of a Mouse™ – and Leave Your Competitors in the Dust

B2B Content Marketing Power and Lead Generation

Make content and inbound marketing work for you with our B2B Content-Inbound Marketing Program. Transform your content into a marketing tool that turns prospects into leads and reduces your cost of acquisition.

We’re former journalists — and marketers. So we ace the charts in creating content that’s read and acted upon. 

We also live by this fact:

Creating content without a strategy is like building a car without an engine. It doesn’t move.

We view each content marketing effort as a prime opportunity to give your prospects all they need to travel further along the sales funnel.

 

Here is what we do:

B2B Deep Dive. Understand your business before we write a word. That means finding out:

  • what sets you apart
  • what problems you solve
  • what gets customers excited
  • what are goals and objectives

B2B Content Mining. We explore your existing content and find any gems —or potential gems— that we can polish to a shine. You may find that with some professional tweaks you have more usable content than you realized.

B2B Content Strategy. We set goals aligned with your business objectives and perform a competitive, customer and gap analysis. We also provide an action plan that includes metrics and an editorial calendar.

B2B Content Creation. Think of us as your "content ventriloquists." We can speak for you in the tone and voice you want— in articles, eBooks, case studies, white papers, presentations, direct mail, email, website copy, brochures, landing pages and podcast and video production.  

B2B Content Visibility. What good is great content if no one sees it? All our content is optimized for the search engines, so you get found. We use a focused approach in driving people to your content that includes social media, press releases, landing pages, video interviews, email marketing  all with a direct route to your sales channel. 

B2B Marketing Sales Leads Generation. As certified HubSpot Inbound Marketers, we are skilled in using content to create qualified leads that you can hand off to your sales people. Our approach ensures you get a steady stream of qualified leads.

Accountability. You can rest easy knowing we’re meeting your goals. We tie our content marketing to the metrics that matter for your business.  

 

Eager to get content that starts working fast!  Check out our 10-minute, 10 pieces of content program

Learn More
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contactus
marx-communications
PR Experts & B2B Branding & Inbound Marketing Specialists
1 Century Drive, Trumbull, CT 06611
Tel: 203-445-2850
Fax: 203-445-0030