The press release is alive and well!
Press releases have been used for decades, but are they all used up? Far from it!
By downloading your must-read copy of the ebook, you’ll learn the fundamentals of creating a press release that doesn't suck.
Your free ebook includes:
Today your website is the face of your company, whether you are working in the business-to-business or business-to-consumer world. Additionally, it is important to use your website as a lead generation machine to increase traffic and sales for you business.
In 25 Must Haves for Driving Traffic, Leads and Sales, you will learn the essential items you need on your website to increase business for your organization. So download it now!
A step-by-step approach to help you handle the demands of constant content creation for Slideshare and beyond!
93% of B2B Marketers are using content marketing. But 58% say they aren't effective.
Pump up your content marketing with this helpful ebook from our partner HubSpot!
These packed pages will show you:
Fire up your social media lead generation!
Social media marketing is all about engaging people and drawing them to your website as prospects!
By downloading this social prospecting workbook, you’ll learn the fundamentals of listening to social media conversations on LinkedIn, Facebook & Twitter in order to create new leads for your own business.
Every worksheet includes:
Here’s a pop quiz –
Which B2B marketing technique allows you to become better known, enhances credibility, thought leadership and finally boosts sales?
If your answer was “public relations,” give yourself a pat on the back!
For a long time now, PR has been sometimes viewed as a revenue-earning step-child since it’s tough to categorize. Of course one can always total press clippings, but how does that ultimately drive sales? It’s tough because there doesn’t seem to be a direct correspondence. How about the person who saw an article praising your product/service, and several months later decided to use it? Or what about all the folks with no recollection how they heard about you but somehow know about your product or service?
Content writing... it's the bane of existence for some B2B marketing companies. Is that true of you? Perhaps you know you should be pumping out quality content on a regular basis. However, taking a single thought through many rigorous processes until you hit that publish button can be a very daunting task.
You're not alone.
There is no denying LinkedIn as one of the most powerful tools in business. According to a 2014 user survey by LinkedIn expert & trainer Wayne Breitbarth, roughly 74% of people use LinkedIn to research people and companies, while 41% use it to increase their brand presence in the marketplace. With stats like this it is apparent that if you are not leveraging LinkedIn, you are missing out on a huge opportunity to position yourself as a thought leader.
Social media may have started as just a convenient way to share with the world what you ate for lunch, but it has quickly burgeoned forth as a front-running marketing tool. Years ago you may have thought of blogging as the twenty-something's public diary. However, you now know that maintaining a blog is instrumental for your marketing strategy.