Go from Anonymity to Thought Leader at the Click of a Mouse™ – and Leave Your Competitors in the Dust
“Marx Communications took DiscoverOrg to the next level, developing an integrated PR, social media and analyst program that significantly improved our visibility, credibility and thought leadership. In addition, they created first-rate content that has been an excellent source of leads. They were an excellent partner and proactive in seizing opportunities that built our brand.”
Carolyn Hollowell Former Director of Marketing, DiscoverOrg Currently, International Sales Director, Lightspeed Technologies, Inc.
Case Study: DiscoverOrg
Industry: Sales and Marketing Company: Established 2007 Audience: Sales, Marketing and Staffing Professionals from small to Fortune 500 companies
How do you put a little known company with limited media visibility, no analyst coverage, scanty social media presence and thought leadership on the map?
Build from the ground up media interest, prospect engagement, a social media presence and thought leadership
Establish an analyst program
Strategically use DiscoverOrg's data, case studies and contrarian views to attract media attention
Use a multi-channel, multi-perspective approach to garner engagement and a crescendo of intererest