Case Study: DiscoverOrg

• Build from the ground up media interest, prospect engagement, a social media  presence and thought leadership
• Establish an analyst program

• Strategically use DiscoverOrg's data, case studies and contrarian views to attract media attention
• Use a multi-channel, multi-perspective approach to garner engagement and a crescendo of intererest

• Over 15 months generated:
  • 29 press releases: generated 1,140,584 headline impressions, 42,070 full-page reads
  • 33 media-written articles, including full profiles in Inc. and Yahoo Small Business.
  • 11 ghostwritten bylines, including one in Forbes with 33,868 page views
  • 7 ghostwritten blog posts
  • 1 white paper (ghostwrote)
  • 4 published analyst reports (all extremely positive)
  • 1 eBook (conceived, wrote, designed) generating as many as 315 downloads a day
  • Submission to Inc. 500 resulting in company’s inclusion.
  • Company’s 2013 revenues up 57% and profits 46%
  • Record growth in first half 2014, revenues up 62%
  • Client expanded its product line and geographic reach (new vertical markets and Europe)
  • Industry recognition, including G2 Crowd’s No. 1 customer satisfaction rating, Software & Information Industry Association’s CODiE and a Stevie Award.