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Go from Anonymity to Thought Leader at the Click of a Mouse™ – and Leave Your Competitors in the Dust

“Marx Communications understood our story and was able to tell it in a way that generated top tier media attention in Time, BBC, NPR, The Wall Street Journal, All Things D, Mashable TechCrunch and Venture Beat. The agency has been an important contributor to our success.”


Drew Bartkiewicz
CEO and Co-Founder, lettrs


Case Study: lettrs

Industry: Tech and social media
Company: Startup
Audience: Consumers, business and investors

How do you create attention for a virtually unknown social media app provider and platform?

  • Company launching in a crowded space with a new concept
  • Company was virtually unknown to media and most of its audience

  • Position company in a way that would appeal to media
  • Provide easy access to tools for media
  • Create visibility, credibility and thought leadership

  • With launch announcement able to put the company on the map with coverage in BBC, Time, The Next Web, Mashable, Wall Street Journal, All Things D, NPR, and PSFK
  • This was followed by further coverage in Bloomberg Businessweek, The Courant and Technically Brooklyn and later coverage in The Courant, Mobile Marketer, Inside Mobile Apps and Venture Beat
  • lettrs was cited as a best Android App by Google for 2014
  • Company raised $1.5. million
  • lettrs used in 174 countries and generated 740 million impressions in 2014 alone


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