Go from Anonymity to Thought Leader at the Click of a Mouse™ – and Leave Your Competitors in the Dust
“Marx Communications helped us connect our startup message to the targeted media channels where our customers could be found. Their professionalism, perseverance, and connections helped us create awareness and expand our thought leadership.”
Jeremy Kagan Pricing Engine founder and CEO
Case Study: Pricing Engine
Industry: Online advertising Company: Startup Audience: Small Business and Investor Community
How do you go from an emerging startup to being in Forbes, BusinessWeek and on Bloomberg TV?
Challenges
Create awareness fast for a little known startup operating in a very competitive space
Get the media, both mainstream and new media, excited about its story
Create a compelling story line and message
Solutions
Create messaging to appeal to both the small business and investor community
Position CEO as a digital advertising expert with unique insights into the digital advertising ecosystem
Use a multi-prong strategy of message development, target media, content marketing, strategic press outreach, partner PR and event marketing
Results
Within 2 weeks, Marx Communications secured media placements in Forbes, Mediapost, VentureBeat, PE Hub and Website Magazine
In a 7-month campaign, Marx Communications secured more than 20 press mentions and quotes, including Forbes, Bloomberg Businessweek, TechCrunch, Fox Business and Bloomberg TV
Secured a coveted interview with noted technology commentator and thought leader Robert Scoble, a regular contributor to TechCrunch and his own widely read blog, Scobelizer
4,000 page reads and 164,300 headline impressions for press releases over 7 months
Thousands more website visits, including many potential customers
