Here are 6 key steps to creating a successful B2B thought leadership program:

1. Create highly-engaging B2B branding content that substantiates your expertise and establishes credibility.
   
2. Develop pitch-perfect B2B marketing messages that engage the media and prospective customers.
3. Seed your B2B marketing content so it goes to work for you via media outlets, web sites, blogs, search engines and social media sites.
4. Add a strong call to action that gets prospects back to your website or landing page.
5. Help your executives create personal brands to put a “face” on your company and enhance your credibility.
6. Leverage B2B branding content with a leads-generation system that allows prospects to self-qualify themselves and engage with you.